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Stock impact report

Booking.com Ends ‘Possibly Misleading' Sustainability Program [Yahoo! Finance]

Booking Holdings Inc. (BKNG) 
Last booking holdings inc. earnings: 2/26 04:04 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Booking's program was called “Travel Sustainable” and designated properties with scores between 1 and 3+ as well as green leaves badges. On March 25, the Netherlands Authority for Consumers and Markets said the program “was a possibly misleading sustainability claim.” Booking.com is headquartered in Amsterdam. “It implies that traveling and staying at one of the program-affiliated accommodations are sustainable, even though this is incorrect,” the regulator found. “The use of the green leaf reinforces this implication.” The consumer authority found that the program gave a “distorted” view of hotels that Booking didn't provide with green leaves designations because these properties might be carrying out sustainable practices that weren't recognized. The Travel Sustainable program didn't clearly state the basis of the scores and erroneously credited properties with measures, such as not using single-use plastics, that were already required under European Union law, the regulator Show less Read more
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