Route 66 Partnership Puts Booking Holdings Valuation And Growth In Focus [Yahoo! Finance Canada]
Booking Holdings Inc. (BKNG)
Last booking holdings inc. earnings: 2/26 04:04 pm
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Source: Yahoo! Finance Canada
Booking.com, part of Booking Holdings (NasdaqGS:BKNG), has been named Official Travel Partner of the Route 66 Centennial. The partnership covers Route 66 centennial celebrations planned across multiple U.S. states throughout 2026. The collaboration ties Booking.com's brand and services to a yearlong Americana travel event aimed at U.S. and international visitors. For a company built around online travel reservations and experiences, this kind of themed partnership gives Booking Holdings a way to be present throughout an entire trip, not just at the time of booking. It connects directly with interest in road trips, local culture, and flexible lodging and transport options that many travelers have focused on after the pandemic. For you as an investor, this Route 66 link up is notable because it connects NasdaqGS:BKNG to a well known, story driven travel corridor with broad consumer appeal. While financial impact is unclear, the yearlong series of events could serve as a test of
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News
- Booking Holdings (BKNG) Q4 Earnings: How Key Metrics Compare to Wall Street Estimates [Yahoo! Finance]Yahoo! Finance
- Booking Holdings targets 100 basis points faster revenue growth in 2026 with $700M reinvestment strategy [Seeking Alpha]Seeking Alpha
- Booking Holdings Inc. (BKNG) Q4 2025 Earnings Call Transcript [Seeking Alpha]Seeking Alpha
- Booking Holdings (BKNG) Earnings Transcript [Yahoo! Finance]Yahoo! Finance
- Booking (NASDAQ:BKNG) Delivers Impressive Q4 CY2025 [Yahoo! Finance Canada]Yahoo! Finance Canada
BKNG
Earnings
- 2/18/26 - Beat
BKNG
Sec Filings
- 2/18/26 - Form 4
- 2/18/26 - Form 4
- 2/18/26 - Form 4
- BKNG's page on the SEC website