Starbucks launches beta app in ChatGPT for drink discovery [Yahoo! Finance]
Booking Holdings Inc. (BKNG)
Last booking holdings inc. earnings: 2/26 04:04 pm
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Source: Yahoo! Finance
To use the integration, open ChatGPT's app directory, enable Starbucks, and include "@Starbucks" in your prompt. You can browse drinks, customize orders, and choose a pickup location within the chat, but you must complete the purchase on the Starbucks app or website. This step is important given how central the loyalty program is to Starbucks' business model. "Customers aren't always starting with a menu," Paul Riedel, Starbucks SVP of digital and loyalty, said in a statement. "They're starting with a feeling... We wanted to meet customers right in that moment of inspiration and make it easier than ever to find a drink that fits." The ChatGPT integration is part of a broader effort by Starbucks to reverse a traffic slump. Measures taken under the "Back to Starbucks" plan have ranged from restoring in-cafe seating and streamlining the menu to restructuring the tiers within its rewards program. Those efforts appear to be gaining traction: CNBC noted that the fiscal first quarter en
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BKNG
Earnings
- 2/18/26 - Beat
BKNG
Sec Filings
- 4/16/26 - Form 4
- 4/15/26 - Form 144
- 4/10/26 - Form PRE
- BKNG's page on the SEC website