Starbucks launches beta app in ChatGPT to fuel new drink discovery [CNBC]
Booking Holdings Inc. (BKNG)
Last booking holdings inc. earnings: 2/26 04:04 pm
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Source: CNBC
The announcement is the latest way that Starbucks is trying to entice U.S. customers back to its cafes. Walmart, Etsy and Booking.com are among the big names that are testing out shopping and purchasing through ChatGPT's interface. In this article A sample prompt in ChatGPT using Starbucks' beta app Starbucks has launched a beta app in ChatGPT to provide inspiration for customers' drink orders, the company said Wednesday. To use the beta app, customers need to enable the Starbucks app through ChatGPT's app directory and then enter a prompt on the chatbot that includes ”@Starbucks.” While they can customize their orders and even select what location to order from, consumers will need to complete their order on the Starbucks app or website — a key distinction for a company that relies heavily on its loyalty program. “Over the past year, one thing has become clear: customers aren't always starting with a menu,” Paul Riedel, Starbucks senior vice president of digital and loya
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BKNG
Earnings
- 2/18/26 - Beat
BKNG
Sec Filings
- 4/16/26 - Form 4
- 4/15/26 - Form 144
- 4/10/26 - Form PRE
- BKNG's page on the SEC website