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0 0.00172309062579858 0.00172309062579858 -0.000642048833784344 -0.0011035394600445 -0.00433397384386511 -0.00103720018251954 -0.000734346959036474
Stock impact report

UBS Nudges Booking Holdings (BKNG) Price Target by $1 [Yahoo! Finance]

Booking Holdings Inc. (BKNG) 
Last booking holdings inc. earnings: 2/26 04:04 pm Check Earnings Report
Company Research Source: Yahoo! Finance
On April 27, 2026, UBS, an investment research firm, raised its price target on Booking Holdings Inc. (NASDAQ:BKNG) from $259 to $260. The firm's analyst, Stephen Ju, maintained a Buy rating on the stock. Having priced in the geopolitical risks, UBS remains a buyer of the shares. Based on the analyst's research note, the firm anticipates the near-term uncertainty from the Iran conflict to have a notable influence on consumer confidence and travel demand in the second and third quarters. The analyst further added that while 2026 bookings were revised downward, normalization is expected by 2027. Deutsche Bank analyst Benjamin Black adjusted the price target on Booking Holdings Inc. (NASDAQ:BKNG) from $5,713 to $210 on April 21, 2026. Benjamin kept a Buy rating on the stock. The adjustment follows Booking Holdings Inc. (NASDAQ:BKNG)'s 25-to-1 stock split. Additionally, after going through the first quarter report, the analyst noted mixed travel signals alongside possible European soft Show less Read more
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