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Stock impact report

Will AI Kill Travel Metasearch? [Yahoo! Finance Canada]

Booking Holdings Inc. (BKNG) 
Last booking holdings inc. earnings: 2/26 04:04 pm Check Earnings Report
Travelers will still want a deal when viewing hotel rates and airfares on AI platforms such as ChatGPT, Gemini or Claude. But it's not clear what form price comparison will take, and how legacy metasearch platforms will fare. Skift spoke with a current CEO, two former CEOs, and several former C-suite executives from metasearch companies to get their takes on how the future will shake out. The most likely scenario: AI agents will automatically compare prices using APIs from Google Flights and Skyscanner for airfares; Booking.com, Expedia, and hotel chains for accommodations; and CarTrawler and Travelport for rental cars, for example. In theory, the results would be personalized for travelers because the AI platforms know their travel histories and preferences. They'd also know everything from whether a traveler qualifies for a senior discount to Delta SkyMiles and Marriott Bonvoy tiers. That's what metasearch was supposed to do, but never quite managed. “Metasearch promised Show less Read more
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