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Stock impact report

Electrical Distributor Launches Bridgeline’s AI-Powered HawkSearch on Optimizely

Bridgeline Digital, Inc. (BLIN) 
Last bridgeline digital, inc. earnings: 12/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: bridgeline.com/about/investor-relations
Company Research Source: GlobeNewswire
WOBURN, Mass., May 02, 2024 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. (NASDAQ: BLIN), a global leader in AI-powered marketing technology, announced today that an electrical distribution leader has implemented Bridgeline's AI-powered search technology, HawkSearch, to power their eCommerce site on the Optimizely platform. HawkSearch will enhance the distributor's revenue, already over $200 million annually, through its AI-powered search bar that offers a more personalized user experience. HawkSearch will increase sales through features such as Measurement Conversion. A customer can search for “2 ft LED light” and HawkSearch will provide results in matching products with alternative measurement listings such as “24-inch LED light.” With HawkSearch, the distributor’s product discovery will become more user-friendly for industry professionals and consumers alike. The platform incorporates tools like autocomplete and visitor targeting results for enhanced navigation. Ari Kahn, Show less Read more
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