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Stock impact report

Mastering MarTech: Your 3-Step M&A Manual To Success [Forbes]

Bridgeline Digital, Inc. (BLIN) 
Last bridgeline digital, inc. earnings: 12/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: bridgeline.com/about/investor-relations
Company Research Source: Forbes
as a chief technology officer (CTO) and now as the CEO of Bridgeline Digital, here's some hard-earned advice for martech entrepreneurs: Embrace M&A or find another job. Martech is overpopulated and M&A is simply the only way to survive. There are 10,000 martech companies in the U.S. alone. Many have venture capital, most have smart teams, and all have customers who could benefit from your products. Combine hyper-competition with the key challenge in the SaaS business, customer acquisition costs (CAC), and you'll find that organic growth is risky—someone will get lucky with a marketing campaign, or out-spend you on R&D. The great news is that M&A leverages the same skill set that helped you build and run your company. You are working with larger building blocks, and instead of combining lines of code or marketing campaigns for linear growth, you're combining products and teams for exponential growth. This series is here to help you. I'm going to share the current market ratios, b Show less Read more
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