BlackRock Invests in Willow to Support Growth of NextGen Investors
BlackRock, Inc. (BLK)
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Source: Business Wire
Willow Helps Financial Advisors Better Serve Growing Population of New InvestorsWillow Will Use the Funds to Launch Two New Advisor Certificates NEW YORK & BOSTON--(BUSINESS WIRE)--BlackRock, Inc. (NYSE: BLK) has made a minority investment in Willow Network, Inc. (“Willow”), a startup providing services to help financial advisors better serve a growing population of new investors.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240502567129/en/Willow (trustwillow.com) is using the funds to launch two new certificate programs to help advisors better respond to the unique financial and planning challenges faced by this next generation of clients. A generational wealth-transfer opportunity is expected to significantly grow the number of women and younger investors over the next few years, and these new educational programs will provide advisors with the unique skills needed to serve more diverse client segments."We are experi
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