BlackRock Invests in Willow to Support Growth of NextGen Investors [Yahoo! Finance]
BlackRock, Inc. (BLK)
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Source: Yahoo! Finance
NEW YORK & BOSTON, May 02, 2024 BUSINESS WIRE )--BlackRock, Inc. (NYSE: BLK) has made a minority investment in Willow Network, Inc. ("Willow"), a startup providing services to help financial advisors better serve a growing population of new investors. Willow ( trustwillow.com ) is using the funds to launch two new certificate programs to help advisors better respond to the unique financial and planning challenges faced by this next generation of clients. A generational wealth-transfer opportunity is expected to significantly grow the number of women and younger investors over the next few years, and these new educational programs will provide advisors with the unique skills needed to serve more diverse client segments. "We are experiencing the greatest intergenerational wealth transfer in history, with a majority of these assets shifting into the hands of women and younger investors. BlackRock is committed to ensuring advisors feel prepared to capture this generational opportunit
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