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Stock impact report

Beeline Holdings Launches Self-Service Mortgage Experience, Introducing a 24/7 Digital Pathway for Modern Homebuyers

Beeline Holdings, Inc. (BLNE) 
Company Research Source: GlobeNewswire
PROVIDENCE, R.I., March 13, 2026 (GLOBE NEWSWIRE) -- via IBN – Beeline Holdings, Inc. (NASDAQ: BLNE) (“Beeline”) today announced the launch of the Self-Service Mortgage Experience (SSME), a new pathway through its proprietary technology designed to give borrowers greater flexibility and control in the mortgage process. The first phase of Self-Service launched on March 11, 2026, and is currently available to half of all borrowers applying for a conventional mortgage through Beeline’s platform. The feature was designed with the modern homebuyer in mind, particularly Millennials and Gen Z, who are accustomed to digital-first experiences and increasingly expect financial services to match the simplicity and convenience of modern technology platforms. Today, more than 55% of Millennials and 27% of Gen Z consumers already own homes and many prefer the ability to navigate major financial decisions on their own timetable without friction. Beeline’s Self-Service Mortgage Experience allow Show less Read more
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