Bluebird CEO defends $1.8 million gene therapy price — 'It's really thinking about it differently' [CNBC]
bluebird bio, Inc. (BLUE)
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Source: CNBC
Bluebird Bio CEO defends $1.8 million price for gene therapy — 'It's really thinking about it differently' Bluebird Bio Bluebird's therapy, Zynteglo, was approved in Europe earlier this month for patients with beta thalassemia who require regular blood transfusions to manage their disease and have no matching donor for a stem cell transplant. The price tag, set Friday, makes the drug the second most expensive in the world behind Swiss drugmaker Novartis $2.1 million gene therapy Leschly reasoned that the one-time treatment is a game changer for patients, giving them a "lifelong benefit" while avoiding costly blood transfusions every few weeks for the rest of their lives. Bluebird said patients will only have to pay $1.8 million if the treatment works. The company proposed a five-year installment plan, with 315,000 euros, or $356,567, paid upfront and additional payments due only if the treatment proves effective. It's a form of value-based pricing, Leschly said. "Neither Novartis' dr
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