'A little wacky': Tim Hortons to stage theatrical production called 'The Last Timbit' [BNN Bloomberg (Canada)]
Bank Nova Scotia Halifax Pfd 3 Ordinary Shares (BNS)
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Source: BNN Bloomberg
But perhaps its biggest surprise will come this summer, on the heels of its 60th anniversary on May 17, when it enters a realm so unexpected for a fast-food giant that even its executives expect some people's first reactions to be, “What?!” The head-scratcher will come in the form of "The Last Timbit," a musical for which Tim Hortons has assembled a who's who of Canadian artists to stage at the Elgin Theatre in Toronto this June. The production is loosely based on a 2010 snowstorm that was so bad, drivers on a highway east of Sarnia, Ont., were forced to hunker down in cars and others had to wait out the inclement weather at a local Tim Hortons. Turning the story into a theatrical production was the brainchild of Gut, a marketing firm Tims hired to help it conjure up a way to celebrate its milestone year. Tims was determined to give Gut as much room to be creative as possible, so it didn't even specify the firm had to come up with an event. All the chain said was to find "som
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