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Stock impact report

Paramount Aims to Keep Some Top Streaming Ads Out of Programmatic Fray [Yahoo! Finance]

Boot Barn Holdings, Inc. (BOOT) 
Last boot barn holdings, inc. earnings: 2/4 04:10 pm Check Earnings Report
Company Research Source: Yahoo! Finance
The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures sponsors who choose it get seen by broader audiences, even if every streaming subscriber is free to watch a comedy, drama, or other program at times of their own choosing. More from Variety How to Watch Bravo, MSNBC, USA and Other NBCUniversal Channels Without YouTube TV Paramount+ Reveals 'Ink Master' Season 17 Contestants, Premiere Date and First Look (EXCLUSIVE) 'Lioness' Renewed for Season 3 at Paramount+ New “streaming fixed units” give advertisers who buy them the same ad placement in the premieres of new episodes of top shows including “Tulsa King,” “Landman” and “Mayor of Kingstown.” When an advertiser buys the unit, it it is also buying a guarantee that Paramount will run the ad in a fixed place, such as the first spot in a commercial break, for the first seven days after the episode debuts. The offering may give Paramount a little more control o Show less Read more
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