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Stock impact report

Bridgestone Peach Reserve Vault golf balls celebrate first major [USA TODAY]

BRIDGESTONE CORP UNSP/ADR (BRDCY) 
NASDAQ:AMEX Investor Relations: bridgestone.com/ir/index.html
Company Research Source: USA TODAY
There's something about the first major of the year that makes golf feel a little different. The colors are brighter, the stakes feel higher and even the equipment companies get swept up in the excitement. Bridgestone Golf, which has its North American headquarters just a few hours away from Augusta National Golf Club in Covington, Georgia, has just dropped the limited-edition Peach Reserve Vault collection, tapping into the energy of the season with a release that blends performance with a very specific sense of place. At the center of the collection is a special version of the 2026 Tour B RX golf ball , dressed in Peach Reserve packaging and marked with a commemorative “26” play number that nods to the fact that this year marks the tournament's 90th anniversary. It's a subtle touch, but one that will resonate with golfers who appreciate the traditions tied to this time of year. The ball itself isn't just about cosmetics. Bridgestone has paired the limited-edition look with it Show less Read more
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