NASCAR retains sponsors for esports series as Bubba Wallace loses his [TechCrunch Blog]
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Source: TechCrunch Blog
NASCARThat’s what happened to Bubba Wallace on April 5 when he rage-quit a race in the eNASCAR iRacing Pro Invitational — a substitute for the sport’s live rubber-to-pavement action during the COVID-19 pandemic.As live audience sports organizations have paused playoffs and closed stadiums,That’s what created the scenario for the sport’s latest driver sponsor fracas. After a bump by Clint Bowyer spun Wallace out in Sunday’s virtual Bristol Motor Speedway contest, Wallace bailed with an expletive and a yell from his net-connected simulator.Bubba OUT.@ClintBowyer#NASCAR#ProInvitationalSeriespic.twitter.com/Oq7ggLBPi6— Davin (@DriveThrough_)April 5, 2020The gaming world has a term for abruptly exiting a competition —rage quittingBlue EMU, a joint muscle-cream product, pulled their sponsorship of the driver.“Bubba’s actions were disrespectful to iRacing, NASCAR, and especially their fans. That’s why Blue Emu discontinued his sponsorship,” Blue EMU VP for Marketing Benjamin Blessing toldTec
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