Jazwares Signs Sweet Co-Branding Deal With See's Candies [Yahoo! Finance]
Berkshire Hathaway Inc. New (BRK.B)
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Source: Yahoo! Finance
SUNRISE, Fla., May 01, 2024 BUSINESS WIRE )--Squishmallows are about to get a whole lot sweeter as Jazwares, one of the world's leading toy companies, and the iconic California-based candy company, See's Candies, today announced a deal to release a gift set that includes co-branded plush, chocolate boxes and totes inspired by everyone's favorite ultra-soft plush, Squishmallows. Available in See's shops and online this October, fans of both brands will be able to purchase an eight-inch cuddly version of the beloved Squishmallows character, Emily the Bat, along with a co-branded custom box of chocolates and candy sold in a one-of-a-kind tote bag. Releasing in October, this gift set is perfect for trick-or-treaters and fans of Halloween and will be available for purchase while supplies list. "Partnering with See's Candies is the perfect way to further introduce Squishmallows into the consumables space," said Gerhard Runken, Executive Vice President of Brand & Marketing at Jazwares.
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