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Stock impact report

Pantone's White Pick Sparks Political Backlash [Forbes]

Berkshire Hathaway Inc. New (BRK.B) 
Last berkshire hathaway inc. new earnings: 11/2 07:00 am Check Earnings Report
US:NYSE Investor Relations: berkshirehathaway.com
Company Research Source: Forbes
When the Pantone Color Institute chose white as its 2026 Color of the Year, the backlash was predictable—on several fronts. Some cultural cognoscenti believe the choice is boring, staid, a literal “nothing” option that strips color and interest from culture. Did Skin Tones Figure Into Pantone's White Choice? Others believe that Pantone is inadvertently veering into politics—as a December 4 Vanity Fair headline states: “And the 2026 Pantone Color of the Year Is…White? Maybe DEI is really over.” Pantone's narrative about its selection, named Cloud Dancer, points to simplicity, relaxation and disconnection from overstimulated lives. The shade, balanced between cool and warm tones, is considered a “blank slate” and “blank canvas” by the company. In short: a fresh page and a zen-inspired reset for hyper-connected lives. “Skin tones did not factor into this at all,” said Laurie Pressman, vice-president of the Pantone Color Institute, in a Washington Post story . She noted that th Show less Read more
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