CX leaders needs to get a seat at the AI table, executives say [Yahoo! Finance]
Brilliant Earth Group, Inc. (BRLT)
Company Research
Source: Yahoo! Finance
WASHINGTON – C-suite conversations about using AI in customer experience often center on return on investment in the form of efficiency. But that's misguided if that's the singular focus, leaders said during a Wednesday breakfast session at Fortune's Most Powerful Women summit in Washington, D.C. “Now, I think the conversation needs to evolve,” said Astha Malik, chief business and marketing officer at Braze . “Productivity is still very important, but it's also performance. Can you demonstrate what performance your AI tool is driving?” “The new one-on-one personalization that you're sending — is that actually resulting in better loyalty or ROI for your marketing campaigns?” Malik said. “It's again, going back to the context and understanding what you're getting about your customers.” Understanding a customer bases' many cohorts and differing needs is key to successful AI rollouts and can also give CX leaders and marketers a voice with executive leadership “Many of you will ge
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BRLT
News
- The 12 Best Retailers To Find Affordable Engagement Rings For Less [Forbes]Forbes
- Brilliant Earth Group (NASDAQ:BRLT) was upgraded by analysts at Zacks Research from a "strong sell" rating to a "hold" rating.MarketBeat
- I Found The 10 Best Cyber Monday Engagement Ring Deals To Shop Now [Forbes]Forbes
- 15 of the best Cyber Monday jewelry deals, including big savings on giftable pieces and a solid gold ring for $47 [Business Insider]Business Insider
- Brilliant Earth: The Dividend Rush Is Over, Now The Fundamentals Kick In [Seeking Alpha]Seeking Alpha
BRLT
Earnings
- 11/5/25 - Beat
BRLT
Sec Filings
- 11/19/25 - Form 4
- 11/17/25 - Form 144
- 11/10/25 - Form DEF
- BRLT's page on the SEC website