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Stock impact report

Lab-grown obsessed Gen Z and millennials are increasingly favoring gemstones over diamonds [Yahoo! Finance]

Brilliant Earth Group, Inc. (BRLT) 
Company Research Source: Yahoo! Finance
More than 15% of engagement rings currently on the market are colored gemstones, up from about 5% a decade ago—and “sapphires and rubies” are hot right now, says Ankur Daga, founder and CEO of fine jewelry e-commerce company Angara. Wholesale prices for sapphire gemstones are up 12% per year over the past three years, Daga told CNBC . Meanwhile, for emeralds it's 13%, and rubies 17%. “Some of the more niche stones, like pearls and opals, are up over 20% a year. Tourmalines are up all the way up to 36% a year,” he added. By comparison, the compound annual growth rate of the S&P 500 stock index is 10.5% over the past three years. Some would even chuck in their traditional diamond solitaire ring in favor of something more on trend: Angara's research found that more than 20% of people would upgrade their engagement ring to a colored gemstone—such as Princess Diana's famous blue sapphire style or even a pink diamond—if they could. On TikTok, the hashtag #emeraldengagementring ha Show less Read more
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