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Stock impact report

Lab-grown obsessed GenZ and Millennials are increasingly favoring gemstones over diamonds [Fortune]

Brilliant Earth Group, Inc. (BRLT) 
Company Research Source: Fortune
Wholesale prices for sapphire gemstones are up 12% per year over the past three years, Daga told CNBC . Meanwhile, for emeralds it's 13%, and rubies 17%. “Some of the more niche stones, like pearls and opals, are up over 20% a year. Tourmalines are up all the way up to 36% a year,” he added. By comparison, the compound annual growth rate of the S&P 500 stock index is 10.5% over the past three years. Some would even chuck in their traditional diamond solitaire ring in favor of something more on trend: Angara's research found that more than 20% of people would upgrade their engagement ring to a colored gemstone—such as Princess Diana's famous blue sapphire style or even a pink diamond—if they could. On TikTok, the hashtag #emeraldengagementring has amassed nearly 37 million views, meanwhile, sapphire engagement rings have piqued the interest of over 65 million viewers. Even when searching the generic term, engagement rings, many of the top viewed videos show off “alternative” Show less Read more
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