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Stock impact report

Brilliant Earth Group: Unconvincing Business But Trading Incredibly Cheap [Seeking Alpha]

Brilliant Earth Group, Inc. (BRLT) 
Company Research Source: Seeking Alpha
The company has experienced a slowdown, however, as its cyclical nature and weaknesses in its business model have contributed to a decline in margins alongside its growth rate. We are not convinced by BRLT's competitive position, which appears highly fragile. The business needs significant scale to protect itself long-term, which could be challenging to achieve. We believe the company will struggle in the coming years to define itself, especially as market share growth needs to be consistent, but will certainly outperform current levels. Given the expectation of some improvement, BRLT's NTM EBITDA multiple of 3.3x appears completely misguided. Investors have written the business off incorrectly in our view. Introduction and thesis Brilliant Earth Group ( NASDAQ: BRLT ) is a leading retailer of ethically sourced fine jewelry, specializing in engagement rings, wedding bands, and other diamond and gemstone jewelry. Founded in 2005 and headquartered in San Francisco, California Show less Read more
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