How much for matcha? Prices for the popular powdered tea soar due to global demand [Yahoo! Finance]
Dutch Bros Inc. (BROS)
Company Research
Source: Yahoo! Finance
Global demand for the powdered tea has skyrocketed around the world, fueled by consumer interest in its health benefits and by the bright green matcha lattes bubbling up on social media. In the U.S., retail sales of matcha are up 86% from three years ago, according to NIQ, a market research firm. But the matcha market is troubled. In Japan, one of the biggest matcha producers, poor weather reduced this year's harvest. Matcha is still plentiful in China, another major producer, but labor shortages and high demand have also raised prices there. For Americans, there's the added impact of tariffs . Imports from China are currently subject to a 37.5% tariff , while the U.S. has a 15% tariff on imports from Japan . It's not clear if tea will be exempted from tariffs because it's a natural product that's not grown in significant quantities in the U.S. — an accommodation that the Trump administration has made for cork from the European Union. The Commerce Department and the U.S. Trade Re
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BROS
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BROS
Earnings
- 11/5/25 - Beat
BROS
Sec Filings
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- BROS's page on the SEC website