Starbucks' on-premise experience could stave off coffee competitors [Yahoo! Finance]
Dutch Bros Inc. (BROS)
Company Research
Source: Yahoo! Finance
WASHINGTON: Brian Niccol sees Starbucks' focus on the on-premise consumer experience and premium branding as key to promoting the brand's off-premise business, rather than compete with it. Speaking at the Wall Street Journal's CEO Council Summit in Washington on Tuesday, Niccol said that about 60% of Starbucks' transactions include an in-store element, split roughly evenly between in-person orders and mobile-order-and-pay. Forty percent of orders come through drive-thru channels. “That's why I think it's so important for you to have that experience, when you come into the cafe,” Niccol said. Under Niccol, the company's strategy has hinged on that on-premise experience, from the reintroduction of the coffee condiment bar to a $500 million investment in hourly labor and an ongoing $150 million remodel drive Those changes are meant to strengthen consumer experience, and Niccol said he wants the chain to win by becoming “the defining customer service company in the world.” Niccol
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BROS
News
- Has Dutch Bros (BROS) Stock Been Good for Investors? [Yahoo! Finance]Yahoo! Finance
- Is Dutch Bros (BROS) Stock a Buy for 2026? [Yahoo! Finance]Yahoo! Finance
- Dutch Bros (NYSE:BROS) had its price target raised by analysts at Mizuho from $70.00 to $80.00. They now have an "outperform" rating on the stock.MarketBeat
- Dutch Bros (BROS) Stock Trades Up, Here Is Why [Yahoo! Finance]Yahoo! Finance
- Dutch Bros (NYSE:BROS) had its "outperform" rating reaffirmed by analysts at Royal Bank Of Canada.MarketBeat
BROS
Earnings
- 11/5/25 - Beat
BROS
Sec Filings
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- 11/26/25 - Form 4
- BROS's page on the SEC website