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Stock impact report

Starbucks wants to lure people back in the afternoon with new energy drinks and matcha [Yahoo! Finance]

Dutch Bros Inc. (BROS) 
Company Research Source: Yahoo! Finance
The coffee chain's US locations will roll out a new afternoon menu in the coming weeks, which will include new snacks and a variety of drinks different from its core coffee selections, including teas, revamped energy drinks and matcha. “If you think about the morning, it's very routinized, but the afternoon can be a bit more spontaneous,” Tressie Lieberman, Starbucks' global chief brand officer, told CNN. “You want a different drink based off how your day is going or what the weather feels like.” That creates an opportunity for Starbucks, she said. Starbucks has been losing some of its competitive edge to upstarts like Dutch Bros. and Black Rock Coffee. Afternoons are typically a slower time for the chain, said Robert Byrne, senior director of consumer research for Technomic, so there's potential for growth. “This is the little miniature break, the brain reset, or the emotional reset that a lot of consumers can get from that quick little afternoon trip to their favorite bever Show less Read more
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