This Non-Coffee Drink Category Now Accounts For 25% Of Dutch Bros' Sales [Yahoo! Finance]
Dutch Bros Inc. (BROS)
Company Research
Source: Yahoo! Finance
While there are plenty of things coffee lovers should know about Dutch Bros , there's one must-know fact for customers who aren't coffee fans, but still need an energy boost. The beloved chain offers its own line of Rebel energy drinks in 15 fruity varieties, all of which can be customized to your heart's content. Sound odd for a coffee chain? It's actually oddly genius: According to a March 2026 report by The Wall Street Journal , customized energy drinks now account for 25% of Dutch Bros' sales profits, which total $1.6 billion. Dutch Bros' expansive menu also offers teas, blended frozen drinks, lemonades, smoothies, and more. Such a massive selection might seem challenging to handle, yet the company is seeing more gain than pain. WSJ reports that Dutch Bros is now the third largest coffee chain in the U.S., which is definitely due in part to its popularity with Gen Z — and the Rebel drinks are spearheading the craze. These beverages start with a plain energy drink base that is
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BROS
News
- Dutch Bros: A Great Growth Play For Long-Term Investors [Seeking Alpha]Seeking Alpha
- 2 Growth Stocks Down 40% to Buy Right Now [Yahoo! Finance]Yahoo! Finance
- Dutch Bros Carolinas Entry Adds New Questions On Growth And Valuation [Yahoo! Finance]Yahoo! Finance
- Popular coffee chain closing all locations after surprise sale [Yahoo! Finance]Yahoo! Finance
- The Ultimate Growth Stock to Buy With $1,000 Right Now [Yahoo! Finance]Yahoo! Finance
BROS
Earnings
- 2/12/26 - Beat
BROS
Sec Filings
- 3/2/26 - Form 4
- 3/2/26 - Form 4
- 3/2/26 - Form 4
- BROS's page on the SEC website