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0.00142780653221485 8.9237908263476E-05 -0.00035695163305365 -0.0066036052114938 -0.00571122612885954 -0.0179368195609494 -0.0192307692307692 -0.0248081384972336
Stock impact report

Why beverages will be even bigger in 2026 [Yahoo! Finance]

Dutch Bros Inc. (BROS) 
Company Research Source: Yahoo! Finance
If we were to award a menu theme winner from 2025, beverages would be atop the podium next to chicken tenders. The beverage category has been on a steep uptick for the past several years, fueled by the success of Dutch Bros' public market performance, votes of confidence from the likes of Blackstone and Flynn Group for 7 Brew, Swig's meteoric growth , and so forth.  To protect themselves from these growing market share threats, there has also been a clear shift in focus toward beverages from legacy chains, including McDonald's, Taco Bell, and Wendy's. Even casual-dining concepts are picking up the innovation pace on the beverage side of the menu, knowing that exciting new offerings are massive opportunity to attract consumers, especially younger ones.  That said, we can expect the narrative around beverages to be even bigger in 2026. Consider McDonald's, for example, which is doing a bunch of work around its beverage platform that was initially informed by its now defun Show less Read more
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