Braze Unveils New Research Showing How AI, Data, and Decisioning Are Redefining Customer Engagement
Braze, Inc. - Class A (BRZE)
Company Research
Source: Business Wire
New TEI study and Cowry report reveal a widening gap between brands that drive measurable outcomes and those falling behind in the AI era LONDON--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released two new research studies from Forrester Consulting and Cowry that highlight fundamental shifts in how brands must approach customer engagement in the age of AI.Together, the findings show that while AI adoption is nearly universal, most organizations are still struggling to translate that investment into meaningful business impact. The research points to a growing divide between brands that are operationalizing AI to drive outcomes and those still producing disconnected, low-impact experiences at scale.The reports are being released at Braze’s City x City London event, where global brands and marketing leaders will gather to explore how AI, real-time data, and creativity are reshaping customer eng
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News
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Earnings
- 3/24/26 - Beat
BRZE
Sec Filings
- 4/28/26 - Form 8-K
- 4/24/26 - Form SCHEDULE
- 4/13/26 - Form 4
- BRZE's page on the SEC website