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Stock impact report

New Research from Braze Reveals Critical Insights on Craft of Customer Engagement and How that Helps 85% of Top Brands Surpass their Revenue Goals

Braze, Inc. (BRZE) 
Company Research Source: Business Wire
Braze Customer Engagement Review shows how top brands are embracing AI, new channels, and data agility NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its fourth annual Global Customer Engagement Review, examining customer engagement trends over the past year. The report dives into the evolving world of customer engagement, uncovering what marketers need to know—from the rise of new AI tools, to the challenges associated with supporting truly cohesive experiences across platforms and channels. Also included is the Braze Customer Engagement Index which assesses the maturity of brands in terms of their customer engagement activities—showing that 85% of brands that successfully embrace the craft of customer engagement to power first-party relationships exceeded their revenue goals in 2023.“Today’s marketers are facing growing expectations from an increasingly connected consumer, w Show less Read more
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