The Truth About ZONNIC: New Educational Campaign Tackles Misinformation About Nicotine Pouches [Yahoo! Finance]
British American Tobacco Industries, p.l.c. ADR (BTI)
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Source: Yahoo! Finance
MONTREAL April 11, 2024 /CNW/ - Today, Imperial Tobacco Canada (ITCAN) launched a public awareness campaign intended to be the source of truth about ZONNIC nicotine pouches, ITCAN's new smoking cessation product, by dispelling myths and providing accurate, science-based information about nicotine replacement therapies (NRT) and ZONNIC's potential role in reducing smoking incidence in Canada Frank Silva , President and CEO of ITCAN, stated, "Our new ZONNIC campaign fact checks what's being said about ZONNIC nicotine pouches and reflects our dedication to harm reduction and our commitment to help reduce smoking rates in Canada Since launch in October, ZONNIC nicotine pouches and ITCAN have been targeted by anti-tobacco lobby groups and by the Federal Minister of Health with accusations and inaccuracies. The company is now setting the record straight by shedding light on the truth about ZONNIC. ''Our intentions are clear, we want to help smokers who want to quit smoking, period. T
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