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Stock impact report

BETTERWARE DE MEXICO ANNOUNCES NEW IDENTITY FOR ITS CORPORATE AND COMMERCIAL AFFAIRS, NAMING IT BEFRA

Betterware de Mexico, S.A.P.I. de C.V. - Ordinary Shares (BWMX) 
Company Research Source: PR Newswire
GUADALAJARA, Mexico, Feb. 29, 2024 /PRNewswire/ -- Betterware de México, S.A.P.I. de C.V. (NASDAQ: BWMX), ("BeFra" or the 'Company'"), the leading direct-to-consumer company in Mexico through Betterware and Jafra, announced a new corporate identity, naming it as BeFra, which is the commercial name registered to recognize the integration of Betterware and Jafra, providing a commercial identity to the group of companies that comprise it and creates an easily identifiable reference.Betterware de México S.A.P.I. de C.V. will remain as the holding legal entity of the group, and no change in the bylaws or the listed stock of the Company will be made. BeFra will be used for commercial purposes only when we refer to all our businesses.The corporate name BeFra represents the consolidation of the Group's companies and the strategy and commitment with our customers going forward.Our new slogan, "Great brands. One essence." reflects what we are, leaders, each with a unique path and style, converg Show less Read more
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