G6 Hospitality Introduces Studio 6 Plus to Meet Growing Extended-Stay Demand [Yahoo! Finance]
Blackstone Inc. (BX)
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Source: Yahoo! Finance
announced the launch of Studio 6 Plus, a new extended-stay brand designed to meet evolving traveller needs in the rapidly growing upper-economy segment. The brand builds on Studio 6's trusted legacy while delivering enhanced amenities and operational innovation. Studio 6 Plus is built on the belief that extended stays should feel less like waiting and more like living. Anchored by the brand promise "Live, Where You Stay," Studio 6 Plus creates spaces where guests don't just pass through—they settle in, build routines, and truly belong. Each property is designed for the everyday moments that matter, unwinding after work, cooking a meal that feels like home, or simply calling it a day. Here, you don't just stay. You live. This is a new-construction brand. Built from the ground up for the modern extended-stay traveler. The properties are expected to achieve ADRs of $75–$90 in most markets, with RevPAR targets around $60 - $70. Higher-demand markets will command premium rates. This up
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