China's 38% EV Price War Lands in Thailand--And It's Shaking Up the Market [Yahoo! Finance]
BYD CO LTD UNSP/ADR (BYDDY)
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Source: Yahoo! Finance
intensifies, and recent developments in Thailand suggest pricing has become the primary weapon. BYD ( BYDDF ) has cut prices by as much as 38% on its Seal sedan and is offering compensation should further reductions follow this year, signaling a willingness to protect early buyers while keeping volumes moving. At the same time, rivals have adopted similarly aggressive tactics, with SAIC Motor discounting the MG4 by 27% and Chery's Jaecoo J5 entering the market with promotional pricing that translated into almost 20,000 orders despite a two-month delivery wait. Dealers on the ground describe showroom traffic as unusually strong, reflecting a more than 20% jump in EV sales in October and November and a faster shift away from long-dominant Japanese brands. Warning! GuruFocus has detected 4 Warning Signs with TRUE. Is BYDDF fairly valued? Test your thesis with our free DCF calculator. Industry participants caution that the surge is being driven less by underlying demand strength and
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