Chinese car giant plots Jaguar Land Rover tie-up after opening UK base [Yahoo! Finance]
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Source: Yahoo! Finance
Chery , which makes Jaecoo and Omoda vehicles, will launch a new base in Liverpool with the company expected to use the hub to “integrate deeply into the UK automotive ecosystem.” The site – which will be a centre for management, research and commercial development – is expected to become a focal point for any regional partnerships the Chinese firm strikes, local officials said. It comes days after Chery was reported to be considering a tie-up that could see it produce cars at one of JLR's plants in the UK. That proposal will be a topic of discussions during Sir Keir Starmer's visit to China this week, according to the Financial Times. Gong Yueqiong, general manager of Chery Commercial Vehicle, said: “We are not just bringing products to the UK – we are building a British business. “Our strategy reflects our belief that true globalization comes from deep localization. “By recruiting local talent, collaborating with UK institutions, and adapting to local needs, we aim to b
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