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Stock impact report

Beyond Meat drops ‘Meat' from name [Los Angeles Times (CA)]

Beyond Meat, Inc. - Common stock (BYND) 
Last beyond meat, inc. - common stock earnings: 2/27 04:05 pm Check Earnings Report
The company's stock has plummeted from a 2019 peak of $235 per share to 75 cents as demand for premium plant-based products declines. The rebranding reflects a broader shift toward meat consumption, fueled by new Trump administration dietary guidelines that prioritize animal protein over plant-based options. Beyond Meat is changing its brand to just Beyond. The El Segundo maker of plant-based proteins that look and taste like meat changed its website and social channels last week to reflect its new full name: Beyond the Plant Protein Co. “We are not moving away from making plant-based meat. This is a strategic expansion of our portfolio into additional protein categories,” Beyond spokesperson Shira Zackai said in an email. In an Instagram post announcing the change, the company repeatedly described its products as “clean.” “We start at the farm with clean and simple, non-GMO ingredients like yellow peas, red lentils and faba beans,” the post read. “We love clean protein a Show less Read more
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