Impossible Foods to offer Impossible Burger patties through food wholesaler Cheetah [MarketWatch]
Beyond Meat, Inc. - Common stock (BYND)
Last beyond meat, inc. - common stock earnings: 2/27 04:05 pm
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Source: MarketWatch
Impossible Foods, a maker of plant-based "meat" substitutes and rival of Beyond Meat Inc. , said Tuesday it is launching a program with San Francisco-based food wholesaler Cheetah to offer its third-pound Impossible Burger patties to consumers. The company said new guidelines from the U.S. Food and Drug Administration allow food companies to offer inventory ingredients directly to consumers, giving them more flexibility with food labeling that was not originally intended for a retail market. Cheetah will offer its third-pound patties in a single pack (8 patties) for $33.31, and a case of four packs (32 patties) for $109.76. "Consumers, independent restaurants and retailers can download the Cheetah app and order Impossible Burger directly for pickup at numerous Bay Area locations, which Cheetah has turned into mobile fulfillment centers," the company said in a statement. Impossible Foods is also selling its products directly to consumers through pickup and delivery at restaurants and i
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