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Stock impact report

Baozun Announces Fourth Quarter and Fiscal Year 2025 Unaudited Financial Results

Baozun Inc. - American Depositary Shares (BZUN) 
Last baozun inc. - american depositary shares earnings: 5/16 06:00 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.baozun.com
Company Research Source: PR Newswire
SHANGHAIMarch 25, 2026 /PRNewswire/ -- Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) ("Baozun", the "Company" or the "Group"), a leading brand e-commerce solution provider and digital commerce enabler in China, today announced its unaudited financial results for the fourth quarter and fiscal year ended December 31, 2025.Mr. Vincent Qiu, Chairman and Chief Executive Officer of Baozun, commented, "Baozun concluded 2025 with a strong fourth quarter, successfully completing our three-year transformation. BEC has now evolved into a high-quality cash engine. BBM achieved a key milestone by delivering GAP's first breakeven quarter, showcasing the progress we've made in merchandising, brand positioning, and retail productivity. These accomplishments validate our dual-engine strategy. As we embark on the next phase of development, we are committed to scaling our brand management platform, deepening brand partnerships, and driving sustainable long-term growth."Ms. Catherine Zhu, Chief Financial Off Show less Read more
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