Sports media: on ESPN's 'Megacast' of college football's national championship game [Los Angeles Times (CA)]
The Cheesecake Factory Incorporated (CAKE)
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Source: Los Angeles Times
Sports media: ESPN's miscast 'Megacast' missed the mark The New Year’s resolution was to carefully monitor caloric intake. ESPN’s carb-loaded coverage of the college football national championship game already tipped the scales. Not in our favor. There were 17 different entry points for Monday night’s Alabama-Clemson game in Santa Clara. We needed just one safe exit and couldn’t find it. At issue is the continued perverse idea behind the miscast “Megacast.” It’s become as bloated as a Cheesecake Factory menu, topped off with all 31 flavors at Baskin-Robbins and bound together by a CVS register receipt. When the network introduced this “Megacast.” monstrosity five years ago, it didn’t come with any suggested operational instructions. We were just told that technology’s advancements allowed for it to fragment the audience even more than it currently attempts. It also could get more of its talent on different channels, perhaps to expose more of their flaws. The word “Mega” sounded cool,
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