North Italia opens its 50th location at Brea Mall [Los Angeles Times (CA)]
The Cheesecake Factory Incorporated (CAKE)
Last the cheesecake factory incorporated earnings: 2/19 04:15 pm
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Source: Los Angeles Times
On Wednesday, the popular Italian eatery opened its 50th site at the Brea Mall, the second Orange County store for the chain, which also operates in Irvine. While credit for the company's growth can't go solely to Curtiss, its corporate chef and director of culinary research and development, his dedication to maintaining the brand's quality is part of North Italia's secret sauce. Curtiss grew up in the Bay Area and began learning his craft in San Francisco when he was 21. The young cook worked his way up in kitchens such as those led by chef Michael Tusk at Quince and chef Ron Siegel at Madcap. In 2010, Curtiss followed family to Phoenix, Ariz., where restaurateur Sam Fox approached him with an opportunity. Fox started the North Italia concept as part of the Fox Restaurant Concepts group, and enlisted Curtiss to help the brand find its focus. “When I started, North was only four locations, and it was inspired by Italian cuisine but it didn't really have a strong, regional Ital
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