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Stock impact report

New Calix Market Insights Study Reveals Experiences Are the Strategic Path To Win and Retain High-Value Broadband Subscribers

Calix, Inc (CALX) 
Last calix, inc earnings: 4/29 04:01 pm Check Earnings Report
Company Research Source: Business Wire
National study commissioned by Calix Market Insights and conducted by independent research firm Wakefield Research finds that broadband subscribers prioritize elevated experiences, advanced security, and premium customer support—creating a powerful opportunity for providers to differentiate beyond speed and price SAN JOSE, Calif.--(BUSINESS WIRE)--Today, Calix, Inc. (NYSE: CALX) released initial findings from a national study commissioned by Calix Market Insights, revealing critical insights for broadband service providers (BSPs) about subscriber buying behavior. The study, conducted by independent research firm Wakefield Research, highlights the behavior of “switchers,” the subscribers who change BSPs and often signal where the market is heading. These insights make one thing clear: Experiences are a defining driver of loyalty and competitive differentiation beyond speed and price.To inform the experiences they bring to market, broadband leaders need meaningful insights about subs Show less Read more
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