Car buying satisfaction hits all-time high with AI shopping [USA TODAY]
CarGurus, Inc. - Class A (CARG)
Last cargurus, inc. - class a earnings: 2/13 04:05 pm
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Source: USA TODAY
concerns about affordability as the average transaction price for new cars tops $52,000. That's one of the main findings from the 16th annual Car Buyer Journey (CBJ) Study by Cox Automotive released Jan. 13. The study found that new technology combined with in-person dealership sales is giving buyers a seamless retail experience and is improving vehicle-buying satisfaction in the United States. The research was done in the fall of 2025. Cox surveyed 2,300 consumers who purchased a new or used vehicle in the previous 12 months. The high car-buying satisfaction scores are because of the emergence of AI-powered platforms, a big reliance on third-party shopping sites for research and other integrated retail tools that all help to streamline the process for buyers. It has led to improved transparency and delivers a more personal experience, the study said. Lori Wittman, president of Retail Solutions at Cox Automotive, said the overall satisfaction with the car-buying process reached
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CARG
Earnings
- 11/6/25 - Beat
CARG
Sec Filings
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- 1/6/26 - Form 4
- 1/6/26 - Form 4
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