Curiosity Named Agency of Record for Nurri, Launches First Consumer Campaign, "Shake Ya Can" [Yahoo! Finance]
Maplebear Inc. (CART)
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Source: Yahoo! Finance
CINCINNATI Jan. 15, 2026 /PRNewswire/ -- Independent creative agency Curiosity has been named agency of record for Nurri , the ready-to-drink protein milkshake recently named Instacart's fastest-growing brand Curiosity was awarded the business following a multi-agency review. The pitch emphasized capabilities and chemistry rather than spec work, and the partnership now represents one of Curiosity's largest accounts. The partnership kicks off with Nurri's first advertising campaign, "Shake Ya Can." Launched in 2024, Nurri has quickly become a standout growth story. The brand is already available in key retailers including Costco, Sam's Club, Walmart, and Amazon. Nurri's rapid success and plans for growth fueled its desire to bring on Curiosity as a strategic partner. "Protein is having a cultural moment, but the ready-to-drink category is still asleep," said Ashley Walters, Chief Marketing Officer and Partner at Curiosity. "Nurri has the ambition and courage to be a category lea
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News
- Women’s Health Is No Longer Quiet—And That’s Changing Everything [Forbes]Forbes
- ChatGPT Health promises privacy for health conversations [FOX News]FOX News
- Maplebear (NASDAQ:CART) was upgraded by analysts at BNP Paribas to a "strong sell" rating.MarketBeat
- America's favorite hot sauces ranked — Instacart reveals the top picks [FOX News]FOX News
- Maplebear (NASDAQ:CART) is now covered by analysts at BNP Paribas Exane. They set an "underperform" rating and a $41.00 price target on the stock.MarketBeat
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 1/13/26 - Form 144
- 1/13/26 - Form 4
- 12/23/25 - Form 4
- CART's page on the SEC website