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Stock impact report

How Canada's loyalty landscape has evolved and what to expect in 2026 [Globe and Mail, The (Toronto, Canada)]

Maplebear Inc. (CART) 
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/4715924
These days, savvy Canadians rarely spend a dollar without earning some perks in return. Whether it's flights, coffee, groceries or date night, loyalty programs have become part of everyone's day-to-day spending – and you'll be hard-pressed to find anyone without at least one membership. In fact, according to Retail Insider , the average Canadian belongs to 22 loyalty programs and uses nine of them on a regular basis. Our collective obsession with loyalty programs is nothing new. In the late 1700s, merchants handed out copper coins to reward repeat customers. Fast forward to 1958, when Canadian retailers began implementing rewards currency at their own stores. Then, in 1991, AIR MILES launched in Canada with a program that allowed shoppers to earn rewards at hundreds of businesses rather than just one. Now more than three decades later, AIR MILES is transforming the loyalty landscape again. This summer, the program will transition to Blue Rewards, an evolution that reflects how co Show less Read more
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