Instacart ending price test program after backlash [Yahoo! Finance]
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Source: Yahoo! Finance
The program was meant to help retailers learn more about what kinds of prices customers would pay for items. It created controversy after a recent Consumer Reports experiment said Instacart offered nearly three out of every four grocery items to shoppers at multiple prices. Instacart is ending a program where customers saw different prices for the same product ordered at the same time from the same store. Here's what they're saying about the price testing strategy: The backstory Earlier this month, a report from Consumer Reports and two advocacy groups said they found in an experiment that Instacart offered nearly three out of every four grocery items to shoppers at multiple prices. For example The experiment by Consumer Reports and the two progressive advocacy groups found that Instacart customers saw one of five different prices for the same dozen of Lucerne eggs from a Safeway store in Washington, D.C.: $3.99, $4.28, $4.59, $4.69, or $4.79. What they're saying In
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News
- Why Instacart (CART) Shares Are Trading Lower Today [Yahoo! Finance]Yahoo! Finance
- Instacart ends AI pricing test that charged shoppers different prices for the same items [Yahoo! Finance]Yahoo! Finance
- Instacart to halt 'item price tests' amid scrutiny of its AI tool for retailers [Yahoo! Finance]Yahoo! Finance
- Instacart ends AI pricing test that charged shoppers different prices for the same items [Los Angeles Times (CA)]Los Angeles Times
- Instacart to halt 'item price tests' amid scrutiny of its AI tool for retailers [MSNBC.com]MSNBC.com
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/22/25 - Form 144
- 12/15/25 - Form 144
- 11/25/25 - Form 8-K
- CART's page on the SEC website