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0.000566700668706757 0.0034002040122407 0.00566700668706789 0.00328686387849945 0.00374022441346479 0.00476028561713705 -0.00124674147115493 -0.00986059163549818
Stock impact report

Instacart unveils clean room solution in latest bid to CPG advertisers [Yahoo! Finance]

Maplebear Inc. (CART) 
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/4715924
Company Research Source: Yahoo! Finance
Instacart has developed its own data clean room so CPG brands can safely integrate their proprietary data with first-party customer and sales information, according to a press release from the grocery delivery platform Unveiled at the CES 2026 trade show, Instacart's Data Hub will provide CPG companies and their agencies with deeper insights into first-party grocery shopping data and customer behaviors, including lifetime value, new-to-brand purchasers and repurchase frequency. Instacart has already piloted Data Hub with a select group of agencies and brands, earning praise from executives from WPP Media and Pacvue. The product will be expanded to additional partners throughout 2026. As a marketing channel, retail media holds significant promise by purportedly giving marketers greater insights into customer behavior. The channel has seen increased investments by advertisers, with retail media being forecast to grow nearly 20% in 2025 , per eMarketer. However, some marketers hav Show less Read more
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