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Stock impact report

Instacart's AI pricing experiment drives up costs for some shoppers, study says [FOX Business Network]

Maplebear Inc. (CART) 
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/4715924
Instacart is using AI-enabled pricing experiments that are substantially raising the prices of identical products for different customers, according to an investigation by Consumer Reports and Groundwork Collaborative. By comparing shopping carts of consumers who were instructed to buy the same products on the platform at the same time, researchers found that in some cases the price difference was as high as 23%. Lindsay Owens, the executive director of Groundwork Collaborative, told FOX Business that because of these discrepancies, a family could unknowingly be paying an extra $1,200 extra a year for food. "It's costing families dearly at a time when the grocery affordability crisis is worse than it's been in over a generation," Owens said. Owens said the nonprofit think tank had long been studying Instacart in a number of contexts, including its acquisition of Eversight, which she said powers these pricing experiments. As part of its months-long investigation, Owens said Show less Read more
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