Jim Beam ages its marketing strategy for the budget-minded consumer [Yahoo! Finance]
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Source: Yahoo! Finance
Jim Beam is looking to tap into the affordable luxury market as consumers continue to face economic strain and uncertainty. To do so, the Suntory brand is building off of its 2024 marketing strategy while heavily featuring Jim Beam Black, a 7-year-aged bourbon with an attainable price. Jim Beam isn't using Jim Beam Black to pivot the brand from an affordable, everyday bourbon to something more exclusive. Rather, the marketing aims to expand the brand's consumer base and versatility. This includes a heavy emphasis on music and sports along with new product introductions. Also on tap are plans to build on the success of the brand's 2024 “People are Good For You” campaign. “It's a great proposition to allow consumers to experience that special expression of Jim Beam, while also helping us premiumize the overall portfolio and meet consumers who are looking for something that's a little longer aged and has a different liquid profile than our base business,” said John Alvarado, Suntory
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- ‘Artificial stupidity' made AI trading bots spontaneously form cartels when left unsupervised, Wharton study reveals [Yahoo! Finance]Yahoo! Finance
- Instacart pulls plug on AI prices for different customers [CBS News]CBS News
- Instacart ending AI program that caused varying prices [CBS News]CBS News
- Instacart to end AI price tests for retailers after investigation [CBS News]CBS News
CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 12/23/25 - Form 4
- 12/22/25 - Form 144
- 12/15/25 - Form 144
- CART's page on the SEC website