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Stock impact report

Multiply's Self-Learning AI-Powered Online Ads Rewire Advertising [Yahoo! Finance]

Maplebear Inc. (CART) 
US:NASDAQ Investor Relations: snl.com/irw/corporateprofile/4715924
Company Research Source: Yahoo! Finance
San Francisco startup Multiply has raised $9.5 million to develop what it calls “self learning advertising,” a system designed to continuously update marketing campaigns based on internal company data. The round was led by Mayfield, with participation from Sorenson Capital, Instacart cofounder Max Mullen, and Google Gemini and Google Labs head Josh Woodward. Multiply is entering a marketing technology sector where artificial intelligence is rapidly changing how advertising campaigns are created and managed. Over the past two years, a new generation of tools has begun using machine learning systems to generate large numbers of campaign variations and optimize them automatically. Major advertising platforms such as Google and Meta already use similar approaches inside products like Performance Max and Advantage+, which adjust targeting, bidding, and creative combinations based on performance data. Multiply home page. Multiply Multiply focuses specifically on B2B advertising, a Show less Read more
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