OpenAI shifts ChatGPT shopping plans to retailer-run apps – report [Yahoo! Finance]
Maplebear Inc. (CART)
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Source: Yahoo! Finance
When OpenAI introduced Instant Checkout last September, Etsy, Walmart, and Shopify signed up to allow users to buy products within the chatbot, adding momentum to the idea of AI “shopping agents” that can handle the purchasing process for consumers. Months later, OpenAI and its retail partners are changing course. The company is moving away from Instant Checkout and is instead collaborating with retailers on dedicated apps inside ChatGPT, according to the report. Under the revised model, shoppers will be directed to a retailer's own website to finish a transaction, an approach designed to provide merchants more oversight of how checkout works and how customers experience the process. An OpenAI spokesperson said the company is focusing on improving search and product discovery within ChatGPT, areas where it has seen early user adoption. “Instant Checkout is moving to Apps, where purchases can happen more seamlessly,” the spokesperson was quoted as saying. OpenAI, which has a
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CART
Earnings
- 2/12/26 - Miss
CART
Sec Filings
- 3/27/26 - Form SCHEDULE
- 3/18/26 - Form 4
- 3/16/26 - Form 144
- CART's page on the SEC website