Retail Media Is An Afterthought For Most CPG Brands. That's Why Good Peeps Exists. [Forbes]
Maplebear Inc. (CART)
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Source: Forbes
Many of them are still figuring out exactly how to do that. It's the game of retail media, the emerging sector in the CPG industry which didn't exist a number of years ago, and is evolving by the week. Most teams operating grocery brands don't have the bandwidth to learn the intricacies of how each retail site's ad platforms function. “If you have the ambition of being a large household brand and you're selling in these retailers but not advertising on their dot-com equivalents or Instacart, you're leaving money on the table,” Kiva Dickinson, founder and managing partner at Selva Ventures , tells me. “Retail media democratizes the shelf,” says Shray Joshi, founder and CEO of Good Peeps , a leading retail media agency. “In the store, it's hard to push old school brands from having many placements. But online, our brands become number one or two versus number 75 in the category.” A New Age Of Digital Marketing Retailers base vendor performance comprehensively, both in-person a
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CART
News
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CART
Earnings
- 11/11/25 - Beat
CART
Sec Filings
- 11/25/25 - Form 8-K
- 11/25/25 - Form 4
- 11/21/25 - Form 144
- CART's page on the SEC website